TODAY’S STORY
15 Apr
,
2022

The shortest path to value.

One of the more under-discussed UX design principles in all of product and content design:

Identify the shortest path to value for the consumer and then deliver that value.

There is a concept in management called “getting quick wins,” where you’re advised to “secure quick wins in your first 90 days as a leader.”

The same goes for winning over customers too.

What is the quickest win or value you can provide them when they start using your product or service?

It takes less than 2 minutes to get your page live on Notion.

It takes less than a minute to create a greeting card on Canva, even without creating an account.

It takes less than an hour to get you to inbox zero on Superhuman.

Uni Card allows you to start using your virtual credit card as soon as you sign up, even before you get your credit card delivered physically.

It takes less than 5 minutes to set up your shop on Dukaan.

There are hundreds of other cases, all from successful products. Getting your users their first win in the shortest time possible allows you to establish your value proposition and convert them faster.

Provide that quick and easy dopamine rush. It works wonders for conversion.

This is true even for content. If you’re writing a 3000-word long essay, readers will stop reading if they do not get that quick jolt of insight or that promise in the first one or two paragraphs itself.

Attention spans are low, and patience is at a minimum.

Don’t beat around the bush. Cut to the chase.

Works for leadership. Works for meetings. Works for content. Works for products. Works for sales.

Try it.

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