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TODAY’S STORY

11 May

2022

Nobody likes burnt pizza.

Today, customers are constantly distracted. As a new business, you’ll probably have less than a minute of their attention to make the cut. And how finished a product feels plays a huge part in whether users will give you another chance or stick with you long enough to get hooked. Shipping an unpolished and sloppy MVP means failing to earn your users’ respect and losing the game before it even starts.

TODAY’S STORY

9 May

2022

Give them some carrots, not all.

To keep users hooked, make them feel that rewards are near.

TODAY’S STORY

5 May

2022

You're not in the product business, you're in an outcomes business.

After achieving some early success with their product, businesses tend to get too attached to the product itself and fail to consider that it is not the product itself that is valuable, but the outcomes it produces for its customers.